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With such an established product at its heart, it would be all too easy to sit on its laurels but Ray-Ban has long been as interested in innovation as its own heritage.Ray Ban Outlet Sale. But when your starting point is an icon of its own, how do you pursue the new, without attempting to reinvent the wheel?While Ray-Ban may not be the first to offer leather frames, Morini explains that the process they use – akin to shrink-wrapping acetate frames in leather, sealed without glue – is where the innovation lies. Cheap Fake Ray Ban Sunglasses Sale.“Ray-Ban is unconventional, it has a rock spirit,” Beneventi says.Fake Ray Bans.Musical performances from Blondie and the emerging band MS MR were chosen to represent the innovative spirit behind the collection and the brand’s ties to New York.
Take Ray-Ban for instance; the sunglasses brand was born in 1937 to protect the pilots of the US Air Force from the sun – to literally ban the sun rays.Fake Ray Ban Sunglasses Outlet. While sun protection is still paramount to Ray-Ban’s offering – as is the original aviator style – the brand has come a long way.By 1969, the Ray-Ban catalog had expanded to 50 different styles, and celebrities and stars of all stripes continued to wear them. Bob Dylan, for instance, was rarely seen without his Wayfarers. In the 1980s, Ray-Bans continued to feature prominently in movies, like 1980’s The Blues Brothers and 1983’s Risky Business for the Wayfarer (and 1986’s Top Gun for the Aviator).Hot Ray Bans Wayfarer. Michael Jackson wore Wayfarers for his Bad tour from 1987 to 1989, which became the highest-attended tour in history. While Ray-Ban has introduced a “new Wayfarer” silhouette, we still recommend the classic Wayfarer in black and green.This summer, Ray-Ban launched its District 1937 collection, which has been five years in the making, according to Lucia Morini, a product manager at Luxotica, the Italian owner of Ray-Ban. On first sight the frames are familiar – the wayfarer, the aviator and the more recent addition, Erica, are all present and correct. But, upon closer inspection the frames are crafted from surprising materials – the most experimental of which are leather, velvet and denim. Ray Ban Sale.“What is new is not the design, but the materials,” Beneventi says. “They are in some way unexpected in eyewear.”
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As Ray-Ban’s No 1 market, as well as its original home, America is a huge priority for the brand – and its storied history with musicians is just one part of that puzzle.Ray Ban Sunglasses. “It’s a strange mix between mainstream and coolness,” Beneventi says of the wide scope of the brand’s strategy.Ray Ban Sunglasses Sale.That balance is important elsewhere, too – take, for example, the collection’s denim style; the process to use the most workaday fabric was so innovative it took 18 months to develop, and was swiftly patented so it couldn’t be copied. As Morini says: “Every single worker has a pair of jeans, it’s something really common, it’s every day – but you’ll never find something else like this on the market. And that’s Ray-Ban.”Cheap Ray Bans.